MPAC

Monash Performing Arts Centre (MPAC) is the home of live music, dance, theatre, and festivals. Designed by studio Clear, the identity is built as a strong, recognisable, yet minimalist brand system that adapts across all media while keeping the performance at its core.

During my time at Clear, I was briefed on several event-based projects for MPAC. From digital assets to print collateral, I rolled out materials for individual performances and developed the brand applications for their major 2026 promotional campaign.