Wear is an annual Melbourne-based fashion festival celebrating local, independent designers through an inclusive and accessible lens. Rather than high fashion or luxury, the festival positions clothing as both utilitarian and stylish, appealing to a broad, mainstream audience.

The visual identity reflects this approach through an abstract, dynamic system built around form and shape, mirroring how fashion itself is constructed. A flexible shape language allows the identity to shift and adapt, representing the diversity of styles within the festival.

A monochromatic black-and-white palette keeps the system neutral and versatile, while bold typography and strong contrast create impact across marketing applications. Together, the dynamic identity and restrained colour approach position Wear as a distinctive, inclusive voice within the fashion landscape.