
Coremark is a speculative certification brand that exposes unsustainable practices and challenges greenwashing. Designed as a mark of exposure rather than approval, the identity uses a dynamic circular system to visualise the three key drivers of climate change: fossil fuels, deforestation, and wasteful conduct.
The lowercase wordmark complements the geometry of the marks, designed for clarity and adaptability across applications.
A restrained palette and impactful imagery create an authoritative visual language, while campaign executions confront audiences with the hidden consequences of everyday consumption, encouraging awareness, accountability, and change.
Category:
Brand, Campaign





