krak
packaging
academic work
2023
Krak is a cracker company with an ironic, quirky and unconventional personalty. The packaging project demanded the development of dieline, as well as branding and copywriting for the new product.
Krak wants to make crackers fun, diverse and appealing for young adults.
A vibrant palette, a charismatic logo, bold typography and descriptive illustrations make the packaging eye-catching. The colours and tone of voice of the packaging meet the aim of making crackers fun and differentiate them from the competitors.
A dynamic composition and layout adds to the brands personality on the store shelf. The packaging delivers the quirky and fun brand personality with the illustrations and colours, and delivers the tone of voice with clever copywriting.
Not only is Krak different from its competitors, but it also paints a new picture of the most ordinary snack.
