Restore the Reef is a touring fundraising campaign built around visual impact and public engagement. A large, interactive reef installation appears in busy city locations, inviting people to step closer and participate. Initially grey and lifeless, the installation gradually regains colour as donations increase.

The campaign design draws from the underwater world, using a vibrant palette and bold typography to demand attention. Icons and imagery depicting reef life add emotional connection, highlighting what’s at risk.

Textures and animation bring the cause to life, immersing the audience and extending the interactive brand experience. The wordmark functions as both a dynamic expression of the campaign and a flexible stamp or stencil across applications.